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The popular Morsels From The Better Mousetrap—now
revised and updated—makes its debut at the start
of 2010 as MORE From The Better Mousetrap: Tips,
Tricks & Tales About Corporate Communications For
Small Businesses. The book is a collection of short essays
that originally appeared in the marketing newsletter of
The Cheshire Group, a Massachusetts-based corporate communications
firm. Nancy Parsons, the company’s creative director
and principal writer, wrote the essays, many based on
anecdotes told by the firm’s CEO, Dick Amsterdam.
Nancy Parsons and Dick Amsterdam have been partners
in advertising and corporate communications for over twenty-five
years. Nancy is the team’s creative director and writer;
Dick, who has degrees in electrical engineering and marketing,
handles the stuff with decimals and dollar signs. One of
the pair is right-brained, the other is left-brained, however
they can’t remember which is which, so they simply
claim one whole brain between them. This brain, they apply
diligently to their clients’ marketing and promotional
challenges. They also used it to collaborate on this book.
And it’s a good thing they did too, because they have
some great stories to tell and a wealth of practical advice
to share. |
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