MORE
FROM THE BETTER MOUSETRAP
Nancy Parsons & Dick Amsterdam
The book is a collection of short essays that originally
appeared in the marketing newsletter of The Cheshire Group,
a Massachusetts-based corporate communications firm. Nancy
Parsons, the company’s creative director and principal
writer, wrote the essays, many based on anecdotes told by
the firm’s CEO, Dick Amsterdam.
243 pages; hardcover and softcover
click here to learn more about
the book and to order |