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THE SHOESTRING GUIDE TO SELF PROMOTION

Professionals in service businesses haven't done much self promotion. They haven't had to. Clients/customers magically appeared, generally through word of mouth. Hustling for new business was something retailers had to do. Professionals waited for new business to come to them.

The downturning economy changed that. Service professionals with strong survival instincts now realize that self promotion is ethical, advantageous and often necessary. Dentists, chiropractors, attorneys, accountants, psychotherapists and acupuncturists are all seeking new business by promoting their services.

The Shoestring Guide to Self Promotion is written for service business professionals.

16-pages in length it is a mini course in promoting a service business in a troubled economy. It offers a menu of tactics. Choose the ones that seem to suit you best. It isn't likely that you'll use all of them—but you might.

To order a copy of this booklet, just click here.

 

THE CHESHIRE GROUP, INC.
PO Box 2090, Andover, MA 01810-0037
Tel.: 978 475-1478

 

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