Copywriting for print and internet
If you are searching for any of the following topics:
Look no further. You'll find it at The
Cheshire Group!
Crisp copywriting for all elements of the creative process,
from print to internet.
Copywriting at The Cheshire Group is an art and a craft. Copywriting
takes numerous forms: advertising copy, brochures, direct mail,
newsletter, press releases and articles all involve copywriting.
Copywriting requires us to weave creative concepts and the solutions
to marketing problems into readable prose. We sometimes use copywriting
to educate our clients’ markets to new products or techniques.
We take great care to keep our copy concise and clear. We avoid
needless words and eschew the esoteric and obscure lest our meanings
not be grasped by individuals who have not progressed beyond
grade eight. We access all the keys on the keyboard, send the
result to the laser printer and, voila, we call the product copywriting.
It is not to be confused with letter writing or with story writing
or with creative writing. No, it is copywriting. Doorway page
copywriting is a specialty all by itself. What is unique about
this copywriting is that it does not require one to write as
tightly and conservatively as possible; rather it gives the copywriter
the goal of achieving a minimum number of words. The copywriter,
therefore, reverts to the old grammar school practice of putting
needless words onto the paper, pausing every few lines to count
words as one inches closer to two hundred. There! Two hundred
and twenty. Done!
At The Cheshire Group,
you'll discover an easy to use, information packed web site.
Click here
to learn more about Copywriting. |