Parsons and Dick Amsterdam have been partners in advertising and
corporate communications for over twenty-five years. Nancy is the
teams creative director and writer; Dick, who has degrees
in electrical engineering and marketing, handles the stuff with
decimals and dollar signs. One of the pair is right-brained, the
other is left-brained, however they cant remember which is
which, so they simply claim one whole brain between them. This brain,
they apply diligently to their clients marketing and promotional
challenges. They also used it to collaborate on this book. And its
a good thing they did too, because they have some great stories
to tell and a wealth of practical advice to share. This book is
the second edition of the popular MORSELS FROM THE BETTER MOUSETRAP.
MORE FROM THE BETTER MOUSETRAP is newer, bigger and full of updated
tips, tricks and tales about marketing, promotion and communications.
The collected stories will a amuse you even as they help you build
and promote your own business mousetrap.
More From The Better Mousetrap is available in both hardcover and
Softcover: $14.95 plus Shipping and Handling
Hardcover: $29.95 plus Shipping and Handling
To order your own copy of this book, personally autographed by
Nancy and Dick click on the link below and you can charge your copies
to your credit card.
here to order
your phone number and we will call you.