Search Engine Optimization
Search Engine Optimization Boston.
Engine Optimization Boston. Are you pleased with the results of
your web site. Do you have leads pouring in day after day. Does your
company's name show up for your major keywords? Search Engine Optimization
is the process where your company's web site is listed as highly as
possible on the major search engines, preferably on the first page,
but certainly on the first 3 pages, or 30 listings. If your web site
is not highly visible on the major search engines, such as Google, Yahoo!
and MSN then chances are you won't have much traffic on your web site.
Chances are that you already have a web site and we'll be that your
biggest complaint is that there is not enough traffic on your site.
So, why is this? There is a myth that simply submitting your web site
to hundreds of search engines will increase traffic to your site. Not
true. There is another myth that the major search engines will search
the internet, find your site and viola! you'll be listed in the top
30. Also not true. Search engines do send out something called Spiders.
And spider-type search engines have huge databases called indexes. Once
you post or upload your pages to your website, eventually the search
engines may find you and index you. You may have to wait three years
for this or it may never happen. Indexing is your rank among other like
sites and the point is to earn a high ranking so your site will come
up in the first three pages of what may be a vast listing.
You need to "optimize" your web site so that the major search
engines and directories list you when the appropriate keyword phrases
are inserted by the person doing the searching. However each search
engine has different criteria for what it determines is a good web page
and no one web page can satisfy all the search engines.
Creating an entry, or doorway page that works is critical. Doorway
pages are special pages which have been designed to appeal to a specific
search engine for a specific keyword or keyword phrase. Since each search
engine has its own special requirements (such as body copy length, repetition
rate for keywords, etc.) there is no way that one home page can be optimized
for all search engines. These doorway pages are linked back to your
home page. One doorway page per keyword per search engine. So if you
have 4 keywords and there are 10 search engines that you want to be
indexed on, there must be 40 doorway pages on your site. With some search
engines we submit only the doorway pages, with others we submit only
the home page. In the latter case we must put hidden links from the
home page to the doorway pages. that they arrived on the site
By creating your web site, you have made an investment in your company.
If nobody knows your site is there, you are not using your investment
wisely. Web indexing ensures visibility for your company, and visibility,
in turn, brings in new business. You are faced with the choice of maximizing
your investment or of letting it languish. To learrn more about what
The Cheshire Group can do to help optimize your web site just click
Here at The Cheshire Group we apply "The creative equation"
to corporate communications: one part talent, one part ability to connect
the successful results of past efforts, and one part "Edison factor"
(perspiration). We have more than thirty years experience in professional
advertising, marketing and communications. And we've been working on
the web since 1994.
At The Cheshire Group, Inc.
, you'll discover an easy to use, information packed web site. Click
here to learn more Search Engine Optimization. Get in touch with
us today to find out how The Cheshire Group, Inc can help you better
communicate with your markets. You can reach us by phone, email