in service businesses haven't done much self promotion. They
haven't had to. Clients/customers magically appeared, generally
through word of mouth. Hustling for new business was something
retailers had to do. Professionals waited for new business to
come to them.
The downturning economy changed that. Service professionals
with strong survival instincts now realize that self promotion
is ethical, advantageous and often necessary. Dentists, chiropractors,
attorneys, accountants, psychotherapists and acupuncturists
are all seeking new business by promoting their services.
The Shoestring Guide to Self Promotion
is written for service business professionals.
16-pages in length it is a mini course in promoting a service
business in a troubled economy. It offers a menu of tactics.
Choose the ones that seem to suit you best. It isn't likely
that you'll use all of them—but you might.
To order a copy of this booklet, just click