Content Development Agency Boston.
Web Content Development
Agency in Boston Metro
Content Development Agency. Web Content Development Agency
Boston. Just about all companies today have a web site.
And most companies have updated their site at least once since their
first site. And, again, many companies are not fully pleased with their
site. Namely the traffic to their site. Research shows that 80 to 90%
of visitors to web sites never leave the page that they came in on.
There are several reasons for this. The user clicks the wrong button
and lands on a page which is not interesting. The page they came in
on is confusing with too much clutter, or lacks enough information to
encourage the visitor to stay. The most common problem is that visitors
did not find what they were looking for the instant that they arrived
on the site.
What is it that viewers are looking for? Perchance a reason to stay?
Have you provided that reason? The upper right portion of your home
page should provide links to important pages that will interest viewers.
New products? Special offers? Free catalogs? The next thing viewers
look for is an easy way to get around your web site. This is called
Navigation. It has been shown that at least 40% of your potential online
success can be attributed to proper navigation. The left hand side and
the bottom portion of your home page shows the viewer what is on your
site. Is it compelling. Is it easy to use. Or does it confuse the viewer.
Do customers or potential customers call up and tell you that they can't
find something that they are looking for on your web site? These are
signs that your navigation is not working. Do you have a Site Map showing
all pages on your site?
Are viewers arriving at your site by accident or are they finding your
site via search engines? Do you even know the answer to this question?
Have you established keyword phrases that you believe potential customers
will use to find you? If so, are you listed highly on Google, Yahoo!
and MSN Search for these keyword phrases? Is your web site optimized
for Search Engines?
Search Engine Optimization is the process where your company's web
site is listed as highly as possible on the major search engines, preferably
on the first page, but certainly on the first 3 pages, or 30 listings.
If your web site is not highly visible on the major search engines,
such as Google, Yahoo! and MSN then chances are you won't have much
traffic on your web site.
Take a tour through our web site. See how easy it is to navigate around
the site. Pages are clean and clear. And the pages download quickly.
Confusing and flashy images are not evident. You can even order books
from The Cheshire Group online. Send us an email
or give us a call and let's talk about what we can do for you.
A web site is probably the most important tool corporations have today
in their arsenal of promotion products. That's why it is so very important
that your web site be easy to navigate, be rich in useful content, be
current and also be attractive. Don't settle for have a web site designed
by a friend or a firm which you don't have an ongoing relationship with.
If you site hasn't been updated in the last month or so it will get
stale very shortly. make sure that you have a web design firm that you
can consult with in real time. Otherwise the effort and monies spent
on creating your site will be a waste.
At The Cheshire Group, Inc.
, you'll discover an easy to use, information packed web site. Click
here to learn more Web Content Development Agency (Boston). Get
in touch with us today to find out how The Cheshire Group, Inc can help
you better communicate with your markets. You can reach us by phone,
email or fax.